Are Publishers and Content Providers Giving K-12 Districts What They Want?

Are Publishers and Content Providers Giving K-12 Districts What They Want?

Teachers and school administrators today say they want good academic content; but that can mean very different things in the nation's 14,000 districts. Schools face pressure to comply with big, broad academic standards in different subjects, which are linked to high-stakes tests. But many schools also want content that is flexible, bite-sized, and modular; and in some cases, "open"; meaning free, modifiable, and shareable. How are publishers and content providers navigating the myriad demands from schools? And where is the market headed? Our panelists who come from different sides of the commercial spectrum offer their insights.

Moderator: Sean Cavanagh, Senior Editor, EdWeek Market Brief

Panelists: Rose Else-Mitchell, Chief Learning Officer, Houghton Mifflin Harcourt; Scott Kinney, SVP, Discovery Education; Larry Singer, CEO, Open Up Resources; Eric Westendorf, CEO, LearnZillion