In the age of AI, academic integrity has shifted from offensive cheating to defensive coping, as students navigate pervasive tools and unclear expectations. Detection alone will not solve this challenge. This critical conversation introduces an emerging paradigm: moving integrity upstream. By setting clear norms, using collaborative AI intentionally, and emphasizing the learning process over the product, institutions can foster productive struggle and authentic learning. Hear from integrity experts and technologists sharing practical, real-world strategies to move from surveillance to a sustainable culture of integrity.