The Invisible University: When AI Can't Find You, Students Won't Either

Today’s students are AI-natives: 93% use it for decisions and 50% rely on it as their main information source. If your marketing doesn't “speak AI,” you're invisible to half your potential students. Your website is no longer the discovery point—it's the "last mile" where students validate what AI has already told them about you. The challenge? Maintaining your authentic brand voice while standing out in an increasingly AI-powered world.

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This session shares how a leading business school highlighted the exceptional outcomes and attributes of a flagship program to create a strategic digital presence that highlighted those features in AI-powered search.

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The presentation will provide:

• A practical approach to pairing your university’s authentic strengths with AI discovery trends patterns
• Examples of translating program benefits into digital marketing content that resonates with both students and search algorithms
• Strategies to make your differentiated value visible wherever students search
• Ways to apply AI-driven insights and practices across your institution

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Join leaders in education, AI, and marketing as they share how institutions can leverage their unique strengths and increase program discoverability in today's competitive landscape. You'll leave with actionable strategies to showcase your authentic value in an AI-first world.

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The emcee for this session is Kate Sutherland, Managing Director, Tyton Partners.