Martin Jarmond

Martin Jarmond, a nationally recognized leader in college athletics, has built an impressive track record of competitive excellence, innovative strategy and student athlete success. A two-time recipient of Sports Business Journal’s Forty Under 40 Award with over 20 years in sports administration spanning three conferences, Jarmond has guided UCLA to new heights through his culture of an E.L.I.T.E. mindset – Energy, Leadership, Integrity, Toughness and Excellence. His results-driven strategies combined with a relentless work ethic to elevate UCLA Athletics have helped to create an exceptional experience for student-athletes and fans alike. Over Jarmond’s first five seasons in Westwood, UCLA won six NCAA championships and 27 conference championships under his watch. Jarmond worked closely with campus leadership while playing a critical role in UCLA Athletics applying and being accepted for future membership in the Big Ten Conference in June of 2022. He also negotiated a new multimedia rights deal with JMI Sports that will run through 2035. Jarmond was hired on May 19, 2020 as UCLA’s Alice and Nahum Lainer Family Director of Athletics. Jarmond engineered a partnership between UCLA and Nike/Jordan Brand, becoming only the fifth Jordan brand school in the nation and the first partnership with Nike in UCLA history. Through Jarmond’s instrumental leadership, UCLA Athletics has positioned itself at the forefront of a rapidly-changing collegiate athletics landscape. In the burgeoning area of Name, Image and Likeness (NIL), Jarmond and UCLA Athletics restricted the official NIL collective under the Champion of Westwood umbrella to streamline NIL opportunities for UCLA student-athletes. Jarmond came to UCLA from Boston College, where he served as the school’s Director of Athletics for three years. Prior to joining Boston College in 2017 and becoming the youngest athletic director of any Power Five institution at age 37, Jarmond previously served as deputy director of athletics at Ohio State. Jarmond was also an assistant athletic director for development for seven years at Michigan State. A native of Fayetteville, North Carolina, Jarmond earned a bachelor’s degree in communication studies from the University of North Carolina at Wilmington. A two-year captain of the men’s basketball team, he led his team to the program’s first-ever NCAA tournament appearance in 2000 and earned Colonial Athletic Association All-Academic honors in 2001.