Nobody Knows Your Tuition: How Price Confusion Is Killing Your Funnel

Students and families shop for college like any other major purchase, yet most still cannot get a clear, early answer to the simplest question: “What will this actually cost us?”

In this conversation, Noodle founder and ed tech pioneer John Katzman joins higher ed scholar, Brandeis president, and 2026 GSV Lifetime Achievement Award recipient Arthur Levine to unpack why tuition-dependent institutions make pricing so opaque, how that erodes trust and yield, and what it will take to deliver real cost clarity up front.

They will explore the cultural, governance, and technology shifts required so that when a student inquires, the institution can answer the affordability question in minutes, not months.