Nobody Knows Your Tuition: Does Financial Aid Have to Be So Hard?

Unlike almost anything else in the college search process, prospective students and families often cannot get a clear answer to the simplest question: What will this actually cost us?

In this conversation, Arthur Levine, Brandeis president, and recipient of the ASU-GSV Lifetime Achievement Award, joins Marjorie Hass, President of the Council of Independent Colleges, and John Katzman, founder and CEO of Noodle to unpack why tuition-dependent institutions struggle to communicate pricing clearly, how that confusion erodes trust and yield, and what it will take to deliver real cost clarity up front.

Together, they will explore the cultural, governance, and technology shifts required so that when a student inquires, the institution can answer the affordability question in minutes, not months.