Yes, And… Choices: Thinking like a Startup at Scale

Growth begins with Yes, And. It opens doors. It invites experimentation. It fuels ambition.

But scale is built on choices.

In a capital constrained environment, leaders cannot invest in everything that sounds promising. Every investment competes. Each initiative carries opportunity cost. Cutting does not create growth. Choosing where to double down does.

At ASU EdPlus, operating at scale means pairing innovation with disciplined prioritization. If this works, what changes. If we invest here, what stops. If the data suggests yes, what do we do differently on Monday.

In this candid conversation, COO Casey Evans and CFO Karen Smith share how financial fluency, clear growth targets, and simple math turn ambition into allocation. They offer practical frameworks for weighing tradeoffs, reallocating capital toward high lift opportunities, and building growth that compounds rather than fragments.

Yes, And sparks ideas.

Choices scale them.