The New Student Journey: Emerging Trends and Priorities for Higher Education Leaders

From the rise of AI to the resuming of student loan payments, the last 12 months have brought about sweeping changes to higher education, driving many to question the value of pursuing an education in the first place. But how have these changes impacted students' mindsets and what are the implications for education marketers looking to reach prospective learners in the moments that matter? Join us to hear Google's latest research and insights on market trends, learn about areas of opportunity for student outreach, and find out what the most innovative advertisers are doing to capture student demand.