Amanda Gulley

Chief of Product & User Experience

EdPlus at ASU

Amanda Gulley stands at the intersection of technology and human experience, orchestrating a seamless blend of innovation and empathy to redefine how education meets the needs of its students. With over 15 years of experience across K-12 and higher education, Amanda has dedicated the last eight years to embedding a user-centric culture within ASU’s digital landscape. She is an ASU Alumni, and holds an MBA from Ottawa University.

Amanda’s focus has been on harnessing the power of data, design, and cutting-edge technology to deliver transformative educational experiences. She spearheads a multidisciplinary team committed to breaking down silos and fostering collaborative intelligence across the university. Her approach is deeply rooted in the belief that understanding the student’s journey is paramount. By prioritizing student-centric insights, her team designs, develops, and optimizes digital solutions that not only meet the demands of today’s learners but also anticipate the needs of tomorrow.

Amanda’s vision extends beyond the conventional boundaries of academia. Her team has been core contributors to innovative partnerships such as Dreamscape Learn, Starbucks, Uber, Google, the Air Force, and the Mastercard Foundation, all with a singular goal: to increase access to education at scale.

Amanda and her teams have been recognized by UX industry leaders, Nielsen Norman Group, established one of the first higher education design systems created by a university, a recipient of the Women Leading the AI Revolution in EDU, and a ‘Top 50 Women Leaders of Phoenix for 2024’, solidifying her reputation as a forward-thinking leader in both technology and education.