Elysia Labita

Elysia Labita leads Academic Portfolio Strategy and Marketing for EdPlus at Arizona State University, directing investment and growth across one of the nation’s largest online portfolios. For more than a decade, she has helped reshape how universities think about academic offerings, treating programs as dynamic products that must continuously evolve to meet student needs and workforce demand.

She applies market intelligence, enrollment signals, and lifecycle strategy to guide program launch, optimization, and portfolio prioritization, ensuring decisions are both student-centered and mission-aligned. Her work bridges academic leadership, marketing performance, and financial sustainability to scale access without compromising institutional integrity.

Elysia holds a bachelor’s degree in Communication with an emphasis in Advertising from Washington State University, an MBA, and a Digital Audience Strategy, MS from ASU. She is driven by a simple principle: when programs are intentionally designed around learners, universities can expand opportunity at scale.