Gabrielle Rosemond

Gabrielle Rosemond is Head of Industry, Education & Services at TikTok, where she leads go-to-market strategy and SMB advertiser growth across Higher Education and EdTech. Gabrielle works with education platforms, universities, and learning brands to help them reach new learners by building demand from discovery to enrollment. With more than 16 years of experience spanning media, technology, and consumer brands, she has built a reputation for helping organizations navigate moments of platform and technological change. Her work sits at the intersection of creativity, data, and culture—helping marketers rethink how audiences discover, evaluate, and engage in an era increasingly shaped by AI. Gabrielle works closely with brands to design full-funnel marketing approaches that combine creator-led storytelling, AI-amplified creative, and performance marketing. Her perspective reflects a growing shift in the industry: moving beyond production efficiency to focus on the competitive advantage of a hybrid approach that prioritizes human taste, strategic oversight, and creative curation. Before joining TikTok, Gabrielle led digital transformation and digital strategy for education, fintech, retail, and consumer brands.