
Joseph Licata is the Founder and CEO of Canyon GBS, an AI-first EdTech company delivering enterprise technology that helps colleges strengthen recruitment, advising, student engagement, and institutional operations. In 2022, he received EDUCAUSE’s nationally recognized Rising Star award for his leadership and innovation in higher-education technology. With more than 25 years of experience across higher education and the private sector, he has led major academic technology divisions, driven product development at startups and global organizations, spoken nationally on higher-education data and AI, and is a trusted voice in developing software relied upon by some of the world’s largest organizations.