Laura Barajas

Laura Barajas is the Chief Strategy Officer at Ypulse, an award-winning syndicated & custom research firm focusing on mining global youth insights and trends. Prior to joining Ypulse, Laura has spent over a decade building, re-engineering and evolving brands through crafting omnichannel marketing strategies, uncovering white space opportunities in changing consumer behavior, establishing new disciplines within global brands and creating award-winning content and campaigns. She has extensive experience driving strategy and insights across a variety of Fortune 500 companies that span audiences, lifestages and industries such as NBCUniversal, Mattel, Hilton, Toshiba and AARP.