Sal Sendik

Sal Sendik is the Senior Communications Specialist at Canyon GBS, where he leads strategic storytelling and media engagement focused on ethical AI, education, and public trust. He brings experience from national newsrooms and global brand campaigns, including several years at CNN, where he researched, pitched, and wrote on-air segments for flagship programs such as CNN Newsroom and Don Lemon Tonight. His background in high-stakes journalism and integrated campaign production informs his ability to translate complex, policy-sensitive technologies into clear, human-centered narratives for higher education and public-sector audiences. At Canyon GBS, Sal helps shape the public voice of Advising App and Aiding App, ensuring communications emphasize transparency, responsibility, and the role of technology in expanding equitable access to education.