Sara DeWitt

As Senior Vice President and General Manager, PBS KIDS, Sara DeWitt is responsible for the strategic direction of the dynamic PBS KIDS media service that supports children ages 2-8, their parents, teachers and caregivers, and local communities. Ms. DeWitt leads a cross-disciplinary team charged with making PBS KIDS – the #1 children’s education media brand – engaging and accessible to widely diverse audiences across streaming video, broadcast, games, and other platforms through content development, multi-platform asset distribution, educational product creation, creative production, and marketing and brand engagement.DeWitt previously served as Vice President of PBS KIDS Digital, leading innovative strategies that built educational experiences for kids across media platforms. Having spent over 20 years in public media, she has played an integral role in the digital transformation of PBS KIDS. DeWitt has overseen the pbskids.org website, PBS KIDS streaming video services, and the PBS KIDS portfolio of games and educational apps for children and caregivers. Under her leadership, PBS KIDS has produced award-winning games and apps, AR experiences, podcasts, and second-screen technologies; developed a learning analytics platform to better understand children's learning gains through gameplay; and established itself as a gold standard in children’s digital privacy and security.