Building a Mission Driven Brand

Jessica Lindl (Unity Technologies), Harriet Seitler (Course Hero), John Jorgenson (Cambium Learning Group), Derrell Jackson (Coursera), and Adam Freed (GSV Ventures) explore Building a Mission Driven Brand at the 2021 ASU+GSV Summit.Hear from this panel of experts from thriving companies about best practices in building a mission driven brand. How does successfully establishing mission actually enhance and improve the quality of the product of the company? How do companies most effectively leverage employees’ perspectives in examining mission and brand? Hear about the ways mission driven companies set themselves up for resilience in the long run. Learn how industry leaders define guiding principles for establishing their mission driven brands and identify core beliefs to meet the challenges of our current era.