Discussion of the imperative to co-design with kids to ensure they are stakeholders throughout the entire development process. Examples of how KidsTeam and other research centers partner with kids to put learning, wellbeing, and DEI at the center of their products + highlight work from upcoming report "Enabling meaningful child participation in the private sector in a digital era," which makes the case for meaningful child participation in how companies design, develop, and deploy their digital products, services, activities, and initiatives.