GSVtv | Discounted Dreams: Is Higher Ed Ready for Real Pricing Transparency?

As students and families increasingly question the value of a college degree, one issue sits at the center of the debate: Why is it so difficult to understand what college will actually cost? Pricing confusion is no longer just an enrollment challenge—it is becoming a trust issue, and perhaps one of the most critical questions facing higher education today.

Join Ruth Watkins, President of Strada Education Foundation, as she shares findings from Strada's groundbreaking new report, The Price Transparency Imperative: Rebuilding Confidence in Higher Education. Arthur Levine, President of Brandeis University, will discuss why Brandeis created Faye, its AI-powered pricing transparency initiative designed to provide students and families with clearer, more predictable costs. And John Katzman, one of higher education's most influential innovators and entrepreneurs, will offer his perspective on how institutions can rethink pricing, value, and student decision-making in an era of unprecedented scrutiny.

Together, these leaders will examine the forces that brought higher education to this moment—and, more importantly, the solutions. Can pricing transparency become more than a compliance exercise? Can it become a values-based competitive advantage that strengthens trust, improves recruitment, and better serves students and families?

‍