Adilson is Carrefour Learning & Development Director and the IRC Professor of Marketing at Neoma Business School in France. Adilson holds a PhD in Management and Marketing, and he has more than 25 years experience with executive education, business transformation and innovation, working and teaching in many different countries like the USA, France, Brazil and China, among others. Adilson is also serving as the Immediate Past-President for the Academy of Marketing Science. Adilson’s research appears in numerous academic journals as well as in books, chapters and case studies. Follow him at LinkedIn or Twitter.