Key Trends to Navigate in a Hardened K-12 Market

What once were big-ticket items for school district spending -- like extra academic and social-emotional support, some edtech tools, and supplemental programming -- are now first on the chopping block if funding levels change, school and district leaders say. Drawing on EdWeek Market Brief’s reporting, interviews with K-12 officials, and original survey research, we’ll discuss the product categories where districts are prioritizing their dollars, shifting provider demands emerging from school systems, how they’re responding to pressing challenges, and how macro forces such as potentially seismic federal policy and funding changes will affect their schools.