Last Call at the Search Bar: The New Era of EdTech Discoverability in an AI-First World

As AI answer engines, algorithmic feeds, and embedded assistants replace traditional search and paid funnels, the growth strategies that powered the last decade of EdTech are no longer enough. This session explores what does work now. From Answer Engine Optimization (AEO) and freemium models that actually convert, to community-led growth, product-embedded virality, and brand loops that compound over time, we’ll unpack how leading builders are designing products and brands that earn discovery across AI platforms, workflows, and networks. If SEO defined the last era of growth, this conversation asks the defining question of the next one: how do EdTech companies get found — and scale — when search is no longer the starting point?