There’s a growing market for personalized learning for young kids that includes assessment, both in terms of the number of children who need this and the opportunity for revenue in this area. The ECE (PK-2) assessment market is underserved compared to K-12, extremely burdensome on already taxed, under-resourced providers, lacking cultural and linguistic context for underserved populations, and focused on assessing deficits, instead of child strengths. At the same time, there are more opportunities for informal learning of critical skills and play- or game-based assessments available for kids both in and outside of school. This panel will focus on early childhood assessments -- the challenges facing this market and the opportunities for improvement and global scaling through new technologies and innovative partnerships.