AI can now draft marketing copy, design graphics, generate video avatars, remix audio, and simulate entire creative workflows. But when creation becomes frictionless, what changes?
This session explores:
- How AI reshapes authorship and ownership
- Whether prompting is the new creative skill
- The rise of direction, taste, and curation as core competencies
- What happens to mastery when output is abundant
- How professional creators evolve in a world of infinite generation