A Choice Consumer Marketplace — The Big Opportunity for Edtech

The go-to-market playbook in education is being rewritten. As funding increasingly follows students, the system is moving from centralized procurement to family-driven demand — unlocking new pathways for growth, impact, and innovation. This shift is powering digital marketplaces, ESA platforms, and direct-to-parent engagement, and reshaping how products are discovered, trusted, and used. This session explores how leading companies are designing for a B2B2C future: how are the most forward-looking teams turning choice into a growth engine? The marketplace is moving fast. The leaders who understand where it’s headed will help define what great looks like in a world of real choice.