Education companies and institutions have been struggling for years to increase the speed at which they create and update their content and develop new assessments, which has become a bottleneck for many to keep up with changes in the labor market, achieve their content personalization ambition and even increase their portfolio of offerings and courses. GenAI has advertised itself as the final solution to any curriculum and assessment development issues, enabling organization to create drafts in minutes. During this session, we will discuss how organizations are planning to use it, what tools are available in the market and what is the actual impact that we can expect from it.